Product image sizes for Amazon, Etsy, Shopify and ads
Updated
Make product images at least 2000 pixels on each side. At that size, a square image is larger than the 1,000 pixels that Amazon needs for zoom. It also meets the Etsy recommendation of at least 2000 pixels. It is close to the Shopify suggestion of 2048 x 2048 px for square images. For Google display ads, use 1200 x 628 for a horizontal image and 1200 x 1200 for a square image.
The table below gives the size rules from each help page. The sections after it quote the rules and give a link to each page. We checked all pages on 2026-10-26.
Image sizes by platform
| Platform | Image size | File rules |
|---|---|---|
| Amazon | Longest side: 500 pixels minimum, 10,000 pixels maximum. 1,000 pixels or more turns on zoom. | JPEG recommended. TIFF, PNG and non-animated GIF are also accepted. |
| Etsy listing photos | Width and height of at least 2000 pixels recommended. First photo: at least 635 pixels. | Files larger than 1 MB may not finish uploading. |
| Shopify | 2048 x 2048 px usually displays best for square images. Maximum 5000 x 5000 px or 25 megapixels. | Smaller than 20 MB. |
| Google responsive display ads | Horizontal 1200 x 628, square 1200 x 1200, vertical 900 x 1600 (recommended). | Maximum 5120 KB. |
| Google AdSense display slots | 300x250 and 728x90 are two of the top performing sizes. | Not given on the page. |
Amazon
Amazon’s Product image guide (G1881) sets the size rules for all product images. Checked on 2026-10-26:
Images below 500 pixels on the longest side cannot be uploaded. Do not artificially enlarge small images.
Images with 1,000+ pixels on the longest side enable the zoom function.
The same page gives a maximum of “10,000 pixels on the longest side” and lists JPEG as recommended.
The first image on the page is the main image. Amazon also shows it in search results. These are some of the rules for the main image:
Show the product as 85% of the image.
Have a pure white background (RGB color values: 255, 255, 255) to create a consistent shopping experience for customers across search and product detail pages.
Only show the product once in the image.
The image should accurately represent the real scale, quantity, and color of the product.
SweepSet makes an “Amazon main” image at 2000x2000 on a white background. SweepSet scales the product until it fills 85 percent of the frame’s width or height, then puts it in the center. SweepSet does not change the product itself.
Etsy
Etsy’s Requirements and Best Practices for Images gives these sizes. Checked on 2026-10-26:
We recommend your listing photos have a width and height of at least 2000 pixels or more. Your first listing photo should have a width and height of at least 635 pixels to avoid showing up lower in searches.
Images larger than 1MB in file size may not finish uploading, especially on a slower internet connection.
Etsy also has rules for the shape of the first photo, and each listing must include at least one unedited photo. Our Etsy listing photo guide gives those rules.
SweepSet makes a 2700x2025 landscape image for the first Etsy photo. Its height is more than 2000 pixels, and the product has a border on all sides for Etsy’s thumbnail crops. The 2000x2000 images also meet Etsy’s 2000-pixel recommendation.
Shopify
Shopify’s Product media types page gives these sizes. Checked on 2026-10-26:
Your product and collection images can be any size up to 5000 x 5000 px, or 25 megapixels. Product and collection images need to have a file size smaller than 20 MB to be added to Shopify.
For square product images, a size of 2048 x 2048 px usually displays best.
The page also says: “To make your images display to be the same size, you need to use a consistent aspect ratio”. Shopify names PNG as the best file type for most product images, then JPEG.
SweepSet’s square listing images are 2000x2000, not 2048 x 2048. All SweepSet listing images are JPEG files.
Ad banners
Google’s Best practices guide for responsive display ads gives these image sizes. Checked on 2026-10-26:
| Aspect ratio | Recommended size | Minimum size |
|---|---|---|
| Horizontal (1.91:1) | 1200 x 628 | 600 x 314 |
| Square (1:1) | 1200 x 1200 | 300 x 300 |
| Vertical (9:16) | 900 x 1600 | 600 x 1067 |
The same page says: “All images have a maximum file size of 5120 KB.”
Google’s Guide to ad sizes for AdSense lists 300x250 (“medium rectangle”) and 728x90 (“leaderboard”) as top performing ad sizes. Checked on 2026-10-26.
SweepSet makes five banner sizes from your product and two lines of text:
- Square post 1080x1080
- Story 1080x1920
- Link ad 1200x628
- Display 300x250
- Leaderboard 728x90
The link ad is the same size as Google’s horizontal recommendation. The square post is larger than Google’s square minimum and smaller than its recommended size. The story is 9:16, the same aspect ratio as Google’s vertical image.
What SweepSet makes from one photo
| Image | Size | Notes |
|---|---|---|
| Amazon main | 2000x2000 | White background. The product fills 85 percent of the width or height. |
| Listing | 2000x2000 | White background. The product fills 70 percent of the width or height. |
| 1600x2000 | White background. The product fills 85 percent of the width or height. | |
| Etsy | 2700x2025 | White background, landscape. The product fits in a square that is 70 percent of the image height. |
| Scenes | 1024x1024 | 4 scenes in each set. |
| Banners | 5 sizes | The sizes are in the list above. |
| Video | 9:16 | 6, 10 or 15 seconds. |
SweepSet does not match all platform sizes:
- Scene images are 1024x1024. This size is larger than Amazon’s 1,000-pixel zoom size and Etsy’s 635-pixel first-photo minimum. It is smaller than Etsy’s 2000-pixel recommendation and Shopify’s 2048 x 2048 px.
- SweepSet does not make Etsy banner sizes.
Common questions
What size should Amazon product images be?
Amazon accepts images from 500 to 10,000 pixels on the longest side. Images with 1,000 or more pixels on the longest side turn on zoom. For the main image, Amazon asks for a pure white background and says: “Show the product as 85% of the image.”
What image size does Shopify recommend?
Shopify says that 2048 x 2048 px usually displays best for square product images. Images can be up to 5000 x 5000 px or 25 megapixels, and must be smaller than 20 MB.
What size is a Google display ad image?
For responsive display ads, Google recommends 1200 x 628 for horizontal images, 1200 x 1200 for square images and 900 x 1600 for vertical images. The maximum file size is 5120 KB.
Can I use one image on Amazon, Etsy and Shopify?
Yes. A 2000x2000 JPEG on white meets the size rules quoted above for all three platforms. Etsy also asks for a first photo that is landscape or square and one unedited photo in each listing. Etsy says that files larger than 1 MB may not finish uploading, so check the file size before you upload.